Monday 18 May 2015

The Shift Dress

The Shift dress was at its most popular in the 1960's and is slowly regaining popularity due to its relaxed style and the fact that it is easy to reproduce in a factory.
Hubert de Givenchy is often credited with inventing the shift dress but there is another story about a woman called Lily Pulitzer. Lily Pulitzer made and sold fruit juices to tourists at Palm beach.
She asked a dressmaker to make her some brightly coloured dresses to cover up the fruit stains, just a simple a-line, sleeveless thing nothing too fancy.





















But Lily found that her customers wanted to buy her dresses as much as the juice, so she started making and selling shift dresses as well.
Then Jackie Kennedy wore one and the whole world went crazy for shift dresses!
In 1961 Lily closed her juice bar and started selling dresses full time.

 



















Audrey Hepburn wore this style slightly cinched in...



...whilst Twiggy wore it Twiggy style, straight down and short!







































Shift Dresses now come in lots of different colours and sizes
so it is not so difficult to find one to meet your needs. 
                           
   




















Wear with ballet pumps and a long necklace for a girly style
or combine with boots and plain leggings to toughen up your look.


Alternatively you could go all out with a block neon colour!
- Wear with little or no accessories so as not to detract from the colour -.


Many high-street brands now stock shift dresses, so what are you waiting for,
go out and get yourselves one!

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